Overly Sexualised Fashion Industry

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I have been exploring the representation of women in the media for my COP practical work and i’ve been shocked by how overly sexualised females are in fashion campaigns. In particular these from American Apparel- a shop found online as well as on high streets across the UK.

It is interesting to see their particular construction of femininity and in these cases it is definitely clear that a woman is a sexual object- these images are almost pornographic and definitely have an element of provocation about them. It seems highly unnecessary.

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