<p><a href=”http://vimeo.com/105078502″>Whole Foods Animal Welfare</a> from <a href=”http://vimeo.com/blockandtackle”>BLOCK &amp; TACKLE</a> on <a href=”https://vimeo.com”>Vimeo</a&gt;.</p>

I was sent this animation by a friend of mine and i thought it would work great as some inspiration for the film i am planning to make. It’s simple and clean, and doesn’t over complicate things. I want my film to achieve the same thing, i want it to be obvious what the point is and informative. I ultimately want it to convey a message about how common food poverty is now, and that it’s actually closer to home that you think. I also thing it could give a message about taking things for granted, do we eat more than we need to, and can you eat the right things on a small budget.

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